Depending on the asset that is going to auction, MLM Realty LLC will utilize a portion, or all, of the following marketing elements in their marketing campaign:

1. Press Releases

Press releases are distributed to conventional and online media outlets immediately after the signing of the listing contract and are timed to kick-off campaigns and stimulate the marketplace as early as possible at a minimal cost. Releases include property specific information, sale terms and requirements, contact information, web addresses and photos to entice auction-goers to immediately investigate your event.

2. Direct Mail

Direct mail brochures are produced in full-color, with dramatic pictures and mailed to targeted audiences of end-users, investors, real estate brokers, including specialized mailing lists from our world-wide database of 30 million prospects.

3. Print Media

Bold newspaper advertisements are designed for each auction and placed in newspapers appropriate to the needs of the property and marketing budget. Marketing campaigns include comprehensive mixes of local, regional, national and international publications. Placement choices ensure maximum exposure to the targeted buyer pool prior to your event.

4. Trade Media

Magazines and specialty publications are used to highlight properties within their specific marketplace or trade. Publications with national and international circulations are normal for these campaigns of events with more than regional appeal.

5. Broadcast Email

Our broadcast email program affords avid auction-goers the earliest possible notification of upcoming events. In a millisecond, through cyberspace, broadcasts of our upcoming auctions are sent out across the planet to individual buyers, newsgroups and auction chat rooms. We include property and auction information with links to our homepage and home office. Our newest and most active list, it is growing by the thousands.

6. Internet

Our contracted web design company specializes in hosting and designing auction internet sites that will market your property to a worldwide audience. MLM Realty LLC and Besner Auction and Realty websites (www.mlmrealtyllc.com) (www.besnerauction.com) are included on all of our advertisements and provides prospective buyers quick and easy access to your property’s information.

7. Signage

Signs produced in a fully-computerized sign shop are placed on properties to alert the immediate community and to identify the property to prospective purchasers who may be unfamiliar with the area. Our signs are always bright and bold and easy for people to read at a great distance. We design and erect custom signs specifically to generate attention to your auction event and to create a sense of urgency about your property within the local community.

8. Property Information

Comprehensive "property information packets" (PIPS) including property descriptions, deeds, photos, auction terms, purchase & sale agreements, available financing programs and additional property specific information are edited, bound and distributed to interested parties all throughout the marketing period.

9. Real Estate Brokers

Through cooperating with the brokerage community, in large part by offering commissions to brokers who bring buyers to our auction events, properties are spotlighted by brokers who recognize auction property as commission opportunities not to be ignored. The longstanding cooperating broker incentive program notifies brokers of commission opportunities by e-mail, fax, direct mail, telephone and over the web. Our early notification prior to the auction event gives brokers ample time to track down their buyers. And to further enhance the sense of urgency around your property, "REMINDER" e-mails at 14 days, 7 days, and 1 day prior to the auction are sent to these valuable sources of potential auction buyers.

10. Property Showings

Private property showings and inspections are vital to the marketing. They afford auction-goers the chance to feel comfortable with the physical property and neighborhood. Since all auction property is sold, "as is, with all faults", buyers need time before the event to ensure they can rely on their own inspection of the property. One of our professionals will meet the potential buyer at your site with a full marketing package and walk them through the property discussing the many advantages the property offers.

11. Right on Target

As you can see marketing is our full-time focus. We leave nothing to chance when promoting your auction event and are dedicated to the success of every auction and the satisfaction of every client.